PARTNER OF THE MODERN LARGE RETAIL TRADE

Carrying out an efficient business partnership between the industry and the retail trade also means interacting with the trade without trying to impose its own commercial strategies.

Becoming leaders of the glass sector is the result of a long and constructive improvement of the business relationship between Caldirola and the modern retail trade. Transparent and proactive synergies, based on trust and concreteness, have been activated with all the groups, the purchasing head offices and the supermarkets.
A common commercial strategy and common sales goals bring about successful results that further improve the partnership.

Collaboration guidelines
Interactive relationship
Average Mark up or higher than the average of the industry
Assortment depth
Big variety of products
Philosophy